Collections

Each Madenna collection tells a different story. We seek to bring meaning to everything we create. And for each collection, we dive into the atmosphere of that theme before it even launches! It is very important that we convey the lifestyle of each collection when communication about it begins, whether in the physical store, on our social networks or on our website!
This communication can be achieved through the use of campaign spoilers, actions that relate to the theme of the collection, content tips that can also put the customer in this atmosphere, among several other strategies.
The important thing is to involve our customers in our creations before they have even seen the pieces... This creates the desire to purchase!
Furthermore, we always provide explanatory content for previously released collections, so that
customers can understand the story behind each piece!